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on March 01, 2019

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https://docs.google.com/presentation/d/1EIMgNRi456G6L7eG84O_27MNleziA5yL-5ftwxyKH-8/edit?usp=sharing

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Mercedes-Benz UK

The Mercedes-Benz C-Class Cabriolet Social media has become a great tool for marketing in many organizations and companies. Companies can now connect with consumers and get feedback quicker and much more easily than ever before. Social media and the internet are also great platforms for placing advertisements. More people than ever before are connected to the internet, allowing companies to reach more potential customers and be more closely connected to existing customers. An example of a company's success with a web campaign is Mercedes Benz UK and their ads on Instagram. The company has its own Instagram account page and posts ads on it as well as in the Stories feature. In 2012 Mercedes-Benz UK first started using Instagram as an advertising platform. Their first ad campaign on the platform was for the Mercedes-Benz C-Class Cabriolet. They used Instagram stories to create short video ads that were optimized to be viewed on the screen of a phone and ended up bei...

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